Last weekend in São Paulo, RenovaBR, in partnership with Insper, held the course "Communication and Political Legacy," bringing together leaders to discuss and expand their knowledge on public trust, transparency, and building a legacy that goes beyond the electoral cycle. The initiative is part of the organization's range of ongoing training programs and was aimed at federal and state deputies, municipal and state secretaries, as well as leaders in strategic positions in public administration.
Bringing political leaders into the classroom, the course started from the premise that building a political legacy must go beyond the term of office and is linked to how governance is communicated to civil society. “Building a political legacy depends on how governance is communicated. In partnership with Insper, the course was created so that leaders can communicate results with responsibility, ethics, and a commitment to transparency—fundamental elements for strengthening public trust and facing challenges such as corruption,” highlighted Rodrigo Cobra, executive director of RenovaBR.
“The goal was to offer tools, knowledge, and networking so that these leaders can communicate their legacy as an exercise in accountability, transparency, and commitment to democracy, especially in light of the 2026 election scenario, in which many of them will seek reelection,” stated Marjorie Lynn, Director of Education at RenovaBR.
Structured around two main axes, the course addressed topics such as image management, political capital, and institutional performance in different scenarios, as well as the presence of artificial intelligence – discussed in a class with Márcio Gonçalves and Eduardo Campos from Microsoft. The program also covered recurring challenges on the public agenda, such as the economy, public safety, and the fight against corruption. The instructors included Fernando Schuler, political scientist and public policy specialist; Juliana Inhasz, PhD in economics; Gustavo Macedo, PhD in political science; Laura Muller, economist; and Paulo Vasconcelos, political marketing specialist.
